Gentex needed new visuals for its PureFlo range. The existing content did not match the quality of the product, and the range needed material that works for a global audience.
We produced a full video and photo package. The brief was simple: show the products in real working situations and keep the look credible for industrial buyers. No stock feel and no vague brand language.
LITSTILL handled the whole production in-house. That covered concept, planning, shoot, edit, grading and retouching. Because one crew shot both video and photo in the same sessions, the two formats share the same lighting, styling and tone. Gentex gets a consistent set of assets they can use straight away across web, sales material and social.
The project is part of our ongoing work for Gentex’s industrial ranges.
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