STANLEY was preparing to introduce a new range of respiratory protection masks, designed to meet the needs of both professional and industrial users. To support the global launch, they needed a complete media package that could showcase the product line’s diversity, functionality, and reliability across different use cases.
The goal was to create a cohesive visual identity for the entire range — from promotional materials to instructional assets — ensuring the launch would deliver both commercial impact and brand consistency.
LITSTILL managed the full production process, developing and executing a comprehensive visual and video campaign. The production included a hero commercial, a series of instructional videos, and a full suite of product and lifestyle photography covering the wide variety of mask types and applications.
Each deliverable was crafted to highlight STANLEY’s reputation for durability and performance while keeping the communication straightforward and informative for a broad audience — from professionals on-site to DIY users at home. Through precise art direction, lighting, and post-production, we ensured every visual asset reflected the brand’s quality and strength.
The final media package provided STANLEY with everything needed for a unified, high-impact product launch:
a broadcast-ready commercial, a full set of instructional films, and extensive photography assets for marketing, packaging, and online use.
This cohesive visual toolkit enabled STANLEY to launch the new respiratory line with confidence, maintaining consistency across global markets while effectively communicating both the technical and human aspects of respiratory protection.
