STANLEY was preparing to launch a new range of Portable Inflators aimed at both professional and DIY users. To support this launch, they needed a visually strong brochure for resellers that clearly communicated the features, benefits, and versatility of the new product line. However, the inflators were still in development, which meant no final products were available for traditional photoshoots. The challenge was to create polished, market-ready visuals and a compelling sales tool—before the real products even existed.
LITSTILL took on the full production scope—from creative concept and planning to photography, design, and post-production. Working with non-functional mockups of the inflators, we carefully staged each product in believable use-case settings. Every shot required extensive retouching and compositing to ensure the final images looked indistinguishable from actual, production-ready units. Parallel to the photography process, we designed a sleek, informative brochure tailored specifically for STANLEY’s resellers. The layout balanced strong visuals with clear technical and commercial messaging.
The final deliverables included a high-end product brochure and a full suite of polished product photography, ready for use in sales conversations, online listings, and promotional campaigns. Despite working with incomplete product samples, LITSTILL delivered visuals that matched STANLEY’s brand standards and met the expectations of both internal stakeholders and resellers. The brochure played a key role in supporting the pre-launch sales process and gave STANLEY a confident visual presence before the official product rollout.
