The launch of Holiday Inn’s new location near Eindhoven Airport presented an opportunity to capture the essence of travel, comfort, and convenience in a single, compelling message. Our creative direction centered around positioning the hotel as the ideal gateway for both international travelers and local guests seeking a premium yet accessible stay experience. Through extensive research and collaboration with the client, we identified the unique value of its location just minutes from the airport and crafted a concept that celebrated seamless transitions between travel and relaxation.
The resulting commercial delivered a bold visual narrative that combined sleek cinematography, emotive storytelling, and dynamic pacing. Each frame was designed to embody the energy of arrival and the ease of unwinding, reinforcing Holiday Inn’s promise of “where journeys meet comfort.” The campaign successfully built anticipation around the opening, amplifying brand visibility and generating strong engagement across digital and broadcast channels.
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